Sustainability... Coffee is one of the world’s largest traded commodities, second only to oil. It is an important exports for many developing countries. It is therefore our responsibility to make sure that we trade in an ethical and responsible manner to bring you sustainable produce.

We value ethical standards when selecting our partners. Mars® Drinks have been an exceptional partner with the development of their sustainable drinks range and by supporting their coffee and tea producers at origin.

By choosing to purchase our ‘Kenyan Dawn’ coffee and ‘Malawi Garden’ tea, your organisation will be directly supporting the farmers and effectively demonstrating Corporate Social Responsibility.

There are five key principles which help us to maintain an effective working partnership with Mars® drinks.

The five principles of the Flavia® brand owners:

1. Quality:
The consumer is our boss, quality is our work and value for money is our goal. Quality was and still is the foundation of our success. Today, our goal is quality in everything we set out to achieve, the products we make, the services we provide and the people who make up the Four Square team.

2. Responsibility:
As individuals, we demand total responsibility from ourselves; as associates we support the responsibilities of others. Respect for the individual is at the heart of the responsibility principle. At Four Square we encourage associates to accept personal responsibilities so that all associates can achieve their full potential.

3. Mutuality:
A mutual benefit is a shared benefit; a shared benefit will endure. Mutuality describes the standard to which everyone at Four Square aspires in all our business relationships.

4. Efficiency:
We use resources to the full, waste nothing and do only what we can do best. Our efficiency lets us operate with fewer resources than other companies our size. We achieve this by stringent resource selection and only doing the things we do best.

5. Freedom:
We need freedom to shape our future; we need profit to remain free. Mars is one of the world's largest food businesses, and - almost uniquely today - is still a family owned company. Private ownership has been a deliberate choice and has allowed Mars to retain its freedom.